Program overview:

Nowadays, no purchaser can do without a thorough understanding of the industry and its dynamics. This training is internet-based and guides participants in performing market analysis in a structured way. Starting from macro-economic level and ending up at micro-economic level, participants analyze the industry structure, trends and forces, the supply market and finally the major players and their performance.

Besides gaining practice in performing market research, participants discover a wide variety of available resources and learn how to prioritize activities while performing the research.

For more information click here.

E-learning, 1 hours

Classroom, 2 days

Target audience:

• with a bachelor or master degree (or on equivalent level via work experience) with at least 1 year of purchasing experience;
• who are responsible for meeting internal customers’ demands.